As a strategic market advisor I spent a considerable amount of time researching economic development and spending habits in China. We had an interest in understanding the fundamental drivers for demand of our products in the region as well as forecasting how demand might grow geographically based on economic development. As incomes rise spending habits change, we developed scenarios for how this might happen in the coming years along with what that might mean for demand of our products. This information helped to ensure our business was prepared to take advantage of growth opportunities.